A Broadcast channel is a new way to deliver important messages to fans and a Broadcast is a new type of message that is always received as a push notification. A user only receives a Broadcast when they have explicitly subscribed to a Broadcast Channel. No “promoted content”, no black box algorithms, just a simple way to subscribe to valuable information that might otherwise get missed in a busy feed or overloaded inbox.
A Broadcast is more expressive than just a simple push notification: when a subscriber opens a Broadcast, they will see content that is determined by the publisher. Broadcasts can be composed with a photo, an animated GIF, additional text/links, geographic information, as well as a “Read More” link that takes the user to a URL of the publisher’s choosing.